Created in 2023. Two busy moms realized that everyday acts of kindness were explained in one simple phrase; it's just "what good people do." Whether the good that you do is setting example for your children, service to your community, or your livelihood through your career choice, the good that you do deserves to be honored.
At It's What Good People Do™, we believe that good people should be celebrated. We offer an opportunity to honor those who impact others in a positive and often life-changing way. Wear our products with pride and let the world know you not only "do good," but you love doing it. Every order placed will help our team to keep the good going as a portion of each order will go toward the monthly charity featured on our website.
Our collection features a mix of Good People pieces, all carefully selected by our Good People team. As we grow in the celebration of good work in the world, we want to hear your suggestions for future featured products. Let us know upon check out!
First and foremost, Maria is the mother of two busy boys who are the driving force behind her passion and focus. Maria has spent the past 10 years teaching fourth grade. While academic success is the focus of her instruction, she realizes every day that she has a far greater responsibility; ensuring her students understand the importance
First and foremost, Maria is the mother of two busy boys who are the driving force behind her passion and focus. Maria has spent the past 10 years teaching fourth grade. While academic success is the focus of her instruction, she realizes every day that she has a far greater responsibility; ensuring her students understand the importance of being good and doing good. When her then friend and now partner, Julie, said, "Your work Maria... it's what good people do". Maria knew immediately it applied to not just her, but so many others. And so began the recognition of "good people".
Busy mom of four children; three grown and one still at home, Julie has been doing good work in health care for nearly 30 years. While making a living caring for the elderly and bringing them joy, Julie's heart has championed Autism and Type 1 Diabetes since 2002 as a mom of children living with both. After years of watching good people d
Busy mom of four children; three grown and one still at home, Julie has been doing good work in health care for nearly 30 years. While making a living caring for the elderly and bringing them joy, Julie's heart has championed Autism and Type 1 Diabetes since 2002 as a mom of children living with both. After years of watching good people do good things in every corner of her world, Julie wanted to bring these good people their own deserving recognition. "Let's put it on a shirt!", she told her friend Maria. And that's exactly what they did.
Recent college graduate who dove head first into the world of teaching. Claudia grew up in a household where 'doing good' was more or less a weekly family outing. With a mom like Julie, and a sense of spreading goodness practically in her DNA, she has been finding ways to do good for years. More recently, as a second grade teacher, Claudi
Recent college graduate who dove head first into the world of teaching. Claudia grew up in a household where 'doing good' was more or less a weekly family outing. With a mom like Julie, and a sense of spreading goodness practically in her DNA, she has been finding ways to do good for years. More recently, as a second grade teacher, Claudia has found an entirely different value in teaching children to spread the same kind of goodness in their own lives. Despite a full plate on her hands and still figuring out how to navigate early adulthood, when her mom asked for help with a 'project', Claudia knew that she couldn't turn down the opportunity to do more good.
At It's What Good People Do™, our mission is to celebrate and honor the everyday heroes who make a difference in the world. Through our thoughtfully designed apparel, we recognize and uplift those who embody kindness and dedication, while making a positive impact. We are committed to spreading goodwill and positivity, creating a ripple effect of compassion and recognition that inspires others to contribute to a better world.
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